Who we are

Frosted By Em creates desserts that feel as special as the moments they celebrate, blending incredible flavor with designs that are personalized, elevated, and perfectly over the top. Based in New York, we offer pickup and local delivery.

Custom cakes and cupcakes are fully personalized, inside and out. Cake, frosting, filling, and design are all completely custom to bring your vision to life. The possibilities are endless.

Signature treats keep things simple, focusing on delicious flavor without extra decoration, perfect when you want something effortlessly sweet and beautifully made.

To order, share your vision by filling out the order form on the Custom Orders or Signature Sweets page. I will follow up to confirm availability, pricing and to begin bringing your idea to life.

Imagined by you. Frosted By Em.

Custom vs. Signature

Pick your perfect sweet. Your treat. Your way. Frosted by Em.

Completely custom, inside & out. Choose your favorite flavor combo and design it with over the top decorations, endless colors and toppings.

Custom Orders

A cake decorated with purple, pink, and blue icing, topped with balloons in metallic gold, purple, pink, and clear with purple confetti, small disco balls, miniature champagne bottles, and a purple swirl cupcake with purple and pink icing.
A cake decorated with New York City-themed items, including a miniature Statue of Liberty, taxis, and 'I ❤️ NY' signs, surrounded by chocolate cupcakes topped with cherries, pretzels, Oreos, and colorful candies.
A wedding cake decorated with pink and white roses, purple daisies, and white flowers, topped with a gold 'engaged' cake topper.
CUSTOM ORDERS

Custom inside, simple outside. Pick your favorite flavor combo — no decorations, no frills. Minimal look. Maximum taste. Signature sweets ranging from cupcakes to cookies to cake pints.

Hand holding a cupcake with beige frosting in front of a tray of similar cupcakes.

Signature Sweets

Close-up of a hand holding two pieces of cookie bar with caramel and chocolate chips, in front of a large tray of similar cookie bars.
Pink cup filled with chocolate ice cream topped with chocolate syrup.
Signature Sweets
An informational poster titled 'How to Create a Custom Cake or Cupcakes' with four-step instructions, a list of cake flavors, frosting flavors, filling options with an additional charge, and a note that designs are completely custom. The poster has a light purple background with pink decorative elements and cake illustrations.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!